Why Content Management is Important

Managing content is important to both content requestors and content providers.

When information is requested, it must be assembled correctly so that it can be provided quickly and clearly. It is very easy to overwhelm a request for information by not limiting the scope of what has been requested. In addition to what the user sees, he or she should be guided through web services. These services should help consumers make choices, as opposed to offering too many choices, and prompt optimal choices.

Content Management is also important to content providers because timeliness of the content provided to the user communities is critical so as not expose them to obsolete or premature information. Examples of this have occurred many times for example, when prices of items for sale are marked in error several hundred dollars below what they should be.

Another example of why content management is important is in the case of a large-scale logo change. When a company changes it’s logo or it undergoes a large-scale product branding, it could happen that every page on their site has to be changed. When content management is automated, this change can be made much more quickly and easily.