Do you want to promote your company? “Issue a Press Release”

One of the first things you want to do is make a public announcement, in the form of a press release, that your business exists and is open. This may be the first time anyone has the opportunity to learn about your business and you want to make a good impression on the readers. Very few local publications will print a press release just because you write it and send it in. OK, so maybe they are not as excited as you are about our new endeavor. Find an angle that will make them interested. Once you are certain that the information is indeed newsworthy, a good heading is a great place to start. If you study the regular articles in your daily or weekly papers, you’ll see that the titles of the articles are written to attract the readers’ attention. You need to make their job easy: if they have to work to pull interesting or relevant facts from your piece, they won’t bother. Stick to the facts.

Get the good stuff out up front—in the first ten to 12 words if possible. Don’t use a lot of adjectives. Edit harshly. If you can’t do it, have someone else edit it for you. Provide your contact information:

_ Phone and fax numbers

_ Address

_ URL

_ E-mail address

Use some creativity to get people interested. Look for an interesting angle, an offbeat, comical, or ironic twist. Create your press release with the readers in mind. Make it short, interesting, and above all, give it a catchy title. If you stick to this plan you’ll have a better chance of seeing your press release in print.

As for press kits, don’t waste money on fancy folders. Most of my press kits are e-mailed, faxed, or downloaded from one of my web sites. Include some or all of these in yours:

_ Press releases

_ Bio

_ Company background

_ Clips of other coverage/list of media appearances

_ Suggested interview questions (may be different for print, radio, or TV)

_ Product sample(s)

Include your contact information, including e-mail, web address, and phone on every page.

Many weekly community papers have a feature called “Business of the Week” or “Business Person of the Week.” You’ll have an easier time getting into that feature—at least in the edition that covers your geographic area—if you do a little paid advertising in the publication now and again. Call the editor and ask him or her to consider you for the feature. Provide a photo of you inside or in front of your location. Put together some black-and-white photos, as well as color, for different opportunities that come along.

Why Content Management is Important

Managing content is important to both content requestors and content providers.

When information is requested, it must be assembled correctly so that it can be provided quickly and clearly. It is very easy to overwhelm a request for information by not limiting the scope of what has been requested. In addition to what the user sees, he or she should be guided through web services. These services should help consumers make choices, as opposed to offering too many choices, and prompt optimal choices.

Content Management is also important to content providers because timeliness of the content provided to the user communities is critical so as not expose them to obsolete or premature information. Examples of this have occurred many times for example, when prices of items for sale are marked in error several hundred dollars below what they should be.

Another example of why content management is important is in the case of a large-scale logo change. When a company changes it’s logo or it undergoes a large-scale product branding, it could happen that every page on their site has to be changed. When content management is automated, this change can be made much more quickly and easily.

The importance of Business planning : Thomas' site

There are thousands of companies beginning its operations each day. The majority are an outcome of a brilliant idea with great prospects. What is the problem for the early death of the startups? The biggest issue is the lack of a serious business plan.

The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative.

The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later.

This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.

It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. But then, that’s the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.

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Some of the strong features are the unlimited number of rooms the property can upload; the property is not obliged to have a minimum number of available rooms in the system. In addition it supports the promotion of the hotels individually to the search engines by placing their own keywords to be visible direct from the search engines. Direct payment to the hotel. Able to confirm or un-confirm the reservation. Connect to get inventory and prices from inventory channels. Low cost system. Special promotion tools (coupons, special offers, events etc). No service fee to the customers.

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