Website Tips: Keep it Simple! : Thomas' site

ONE OF THE GOLDEN RULES OF WEBSITE DESIGN IS: Keep it simple. This applies to your overall site, its graphics and the copy or words. Let’s tackle them one at a time. First, make sure your site is not loaded with so many bells and whistles that your pages are slow to load. The faster people can navigate around your site, the more likely they’ll be frequent visitors and buyers. Make sure you monitor your pages to check loading times and fix any broken links.

Sites don’t need to be flashy(see: www.booking-world.com). When designing your site, keep your target audience in mind. Use bandwidth-consuming audio and video judiciously. Don’t put something up just because it wows you; it needs to wow your customers as well. And that wow shouldn’t be restricted to design—it should encompass site functionality as well.

You want to create a site that’s enjoyable for visitors to browse. Design your pages to allow customers to easily find what they’re looking for. Users get bored and move on when they have to search through pages and pages of information to find what they need.

Don’t clutter up your web pages. Some web entrepreneurs find that offering fewer products with more detailed descriptions translates into higher sales. For others, success comes from offering lots of products but categorizing and displaying them in a way that enhances the customer experience.